How to create a Marketing Analytics Framework that provide key insights to CMOs to make successful marketing decisions.
In a recent Forbes interview, Tim Suther, the Chief Marketing and Strategy Officer for Acxiom, said,
“Big data is challenging everything we know about marketing. The “big idea,” as romanticized in television’s Mad Men, is no longer enough. A new marketing discipline, rooted in science and the big data goldmine, is vital. Mad Men meet Math Men.“
Retail marketing has become more data-driven than any other aspect of retailing. But there is so much data available and so many options on what to collect and how to analyze it that retail marketers don’t have a clue where to start.
On the Ball – focuses on profitable retail observations and insights observed from my personal experience on both the agency as well as client side of the business.
It has been said that virtually all selling and marketing is ‘retail’ – when measurable results are the imperative.
My tenure as CMO as well as agency principal centered around measurable results at the cash register…. the ultimate measure of any CMO’s job life expectancy.