I provide consulting to help retailers drive profitable retail.

The lessons I’ve learned from some of the brightest innovators, leaders and 
superstars especially as they pertain to delivering results, 
provides a rich and varied pallet of consulting opportunities for brands and 
marketers alike.

Ray Kroc, J.K. Rowling, (Harry Potter), Dr. Armand Hammer, George Clooney, Dale Earnhardt

These are but of the few of the people that came into my life as marketer
 for the past 40 years. Not as an autograph seeker, but as a partner helping 
to grow their brands!

My direct role across a wide range of consumer, retail and entertainment businesses provides varied but relevant topics for brand leaders, CMO’s and agencies.

I ‘ve had the privilege of owning an ad agency, heading McDonald’s USA as CMO, driving North American box office attendance as Warner Bros.’ 
President of Theatrical Marketing, and leading NASCAR’s efforts to broaden its 
fan base through entertainment. I’ve come full circle back to the industry I love, as a principal, owner of Moroch Partners, advertising, adding current client experiences across of range of businesses and enterprises.

Consulting Benefits aimed at your organization include:

  • Sharing real life experiences with industry leaders and the lessons relevant to your team
  • What serving 25 million customers a day means to your planning considerations
  • Changing expectations from content providers and the audiences they serve
  • How fan loyalty is measured as the ultimate ROI for your sponsorship investment
  • Cross promotion, strategic partnerships and the benefits of using OPM (open people’s money)
  • How to harness the power of ‘franchising’ your brand, while maintaining a clear and unified strategic voice.

These are but a few of the areas my consulting topics can cover. As you consider engaging my services give me a call phone and we can have a shared needs assessment for your organization.

Please feel free to contact me directly to discuss your marketing challenges. I look forward to the opportunity.

Brad A. Ball,  Principal

56 W. Dayton St.
Pasadena, Calif. 91105
Office: (626) 793-0042

Email me at